Scopely appoints Aaron Loeb as Chief Business Officer

Scopely appoints Aaron Loeb as Chief Business Officer


A message from Scopely Co-CEO Javier Ferreira:

Today we are excited to share an important update following the acquisition and integration of the FoxNext Games LA team into the Scopely ecosystem.

With his deep expertise and leadership across many functions of game-making and publishing, we are proud to announce Aaron Loeb as Scopely’s Chief Business Officer.

This new role was designed in close collaboration with Aaron to maximize the impact that his unique skills and passion will have on Scopely’s business to create further alignment and increase efficiencies across our organization. He has already expanded our thinking and we can’t wait to see what more we can accomplish together.

Read more, below:

Scopely appoints Aaron Loeb as Chief Business Officer

Longtime games executive joined Scopely as part of the FoxNext Games acquisition 

Leading mobile games company Scopely has formalized Aaron Loeb’s executive role, appointing him as Chief Business Officer. A longtime games executive, Aaron most recently led FoxNext Games as President and joined Scopely as part of the company’s acquisition earlier this year. 

Scopely Co-CEO Javier Ferreira stated, “Over the last few months, we have closely collaborated with Aaron on a role where his passions and expertise can best be utilized at Scopely. His deep games experience is invaluable to our employees, players and business, and we are thrilled to have his unique perspective as part of our executive team. Aaron has already expanded our thinking and we can’t wait to see what more we can accomplish together.”

Loeb added, “Over the years, I have been continuously impressed from a distance by Scopely’s huge success. Having now gotten to work closely with the Scopely team, I am even more impressed by the company’s deep bench of talent and its culture of humility and dedication to excellence. Along with world-class publishing and technology capabilities, Scopely has assembled some of the world’s smartest game makers, creating delightful experiences across multiple categories — games players love and engage with deeply every single day for years on end. I’m thrilled to join this passionate and talented group of people to continue to build wonderful experiences for gamers around the world.” 

Loeb will bring together a number of teams within Scopely to focus on refining game development, tech quality and creative processes to further empower both internal teams and external partners to deliver the most rewarding, immersive game experiences that grow and evolve with players. His organization will work cross-functionally to further improve the execution of all of Scopely’s live games services. 

Loeb has held many leadership positions across the games industry, building and scaling world-class teams and a wide range of award-winning, top-grossing titles that have reached over half a billion players and generated billions of dollars in revenue. Prior to FoxNext Games, Loeb served as President of Studios at Kabam, followed by President of Aftershock, a spin out of Kabam; was VP & Group GM at EA; and CEO at Planet Moon Studios. Game titles include MARVEL Strike Force, MARVEL: Contest of Champions, Simpsons: Tapped Out, Monopoly Slots, Tangled, Smarty Pants, and Armed and Dangerous. Aaron is also an award-winning playwright with works that have been performed Off-Broadway and around the world.

Loeb will report to Scopely Co-CEO Javier Ferreira and will be based in Scopely’s London office where he will relocate this year. 

Scopely agreed to acquire FoxNext Games in January 2020 and at that time noted that Loeb will join Scopely in a newly created executive role. 

Aaron’s appointment comes on the heels of a significant year for Scopely. In addition to successfully launching a new title with Scrabble® GO, the company has seen consistent growth across long-term games such as its Dice franchise, which includes YAHTZEE® With Buddies, surpassing $500M in lifetime revenue; the acquisitions of PierPlay game studio as well as FoxNext Games and its highly successful game MARVEL Strike Force; a $400M Series D financing round aimed for new investments; and continued focus developing new game experiences. The company’s ability to deliver and scale such a range of products is driven by its proprietary technology and infrastructure, producing a highly diverse portfolio across multiple genres.


Javier Ferreira
Javier Ferreira