With Cologne, Germany serving as host to both GDC Europe and Gamescom just last week, a few of us here at Scopely had the opportunity to meet many of our European contacts in one place and be on the ground for two of the most important gaming conferences in the world.
The nine hour time difference between LA and Cologne is no joke, but it was nothing that a giant pork knuckle couldn’t help cure. We wanted to make sure to get some local flavor in our very first meal, so the week started off with a cold glass of kölsch the largest and most delicious schweinshaxe we could find.
We proceeded to pack our days with meetings and our nights with gatherings hosted by the likes of Pocketgamer, Microsoft, and even Rovio. We met with dozens of developers and companies from all over the world, and we identified many new opportunities that we’re already beginning to pursue. Coming from the entertainment hub of LA, it was incredible to see just how massive Gamescom has become — it’s the world’s largest gaming event with over 340,000 visitors, more than 6,000 journalists, and 635 exhibitors from 88 countries attending in 2013.
One of the many highlights of the week was watching Scopely’s very own VP of Production, Darion Lowenstein, give a truly awesome presentation to a packed house of over 300 people at GDC. His talk, “Turning One Time Visitors into Repeat Players — Building Retention in Mobile Games,” touched on some insights regarding the many ways to maximize retention — one of the most important metrics we focus on at Scopely. And it was inspiring to see Darion representing Scopely in front of a crowd of developers from around the world.