No matter what stage of the process you're in, there are a variety of ways Scopely can help make your game successful from technology to art to science–all customized to each game.
We choose to work with a select few partners. This enables us to give your team and game the attention you deserve, ensuring the best chance of success with a very hands-on, focused approach. This focus allows us to dedicate full-time resources to optimizing your game and its marketing, and support it so that it has the best potential for long-term success. There's a reason why the great developers come to Scopely.
We are an entertainment company comprised of a group of talented artists and technologists who work together every day with data-driven thinking. We're changing the way mobile games are developed, discovered, and monetized. And with more than 40 million users and four consecutive #1 games in the App Store, we know we're doing something right.
We are also integrating your game with our highly scalable platform, including Player Data, Business Intelligence, QA, Player Care, CRM, Community Management, and User Acquisition. All this time, your dedicated Product Management team is working with you to refine the game so it can be as successful as possible.
There is no one-size-fits-all solution when working with Scopely. Every game is different. Every partner is different. So we tailor relationships to your company and your games, providing each game with its own specific care to optimize it and make it the best it can be.
As your game evolves, we are running user studies and major market tests, gathering real-world insights to improve how consumers are engaging with the game, and its surrounding marketing, and App Store presentation. When the game is ready for launch, we create a custom marketing program that includes partner promotions, targeted creative and UA strategies, social marketing, PR, and direct marketing to create a unique brand identity and massive awareness.
Scopely believes in games that entertain players and grow for years, not months. We have great respect for the creative process, and a real understanding of what creators go through when they bring their ideas to life. Your dedicated Product Managers, Product Marketing team, and Support team collaborate with you to design, develop, and manage ongoing programming, live operations, feature rollouts, and evolving marketing support that will keep your players engaged and sharing their favorite game with friends and family.
We want to present games that are category leaders, not only from a business and design standpoint, but also because they are really fun, polished, high-quality experiences that entertain players for years.
We free you up to do what you do best–
Make great games.
It's hard enough to make a really fun game. It's even harder to make a really fun game, get it discovered by millions of consumers, and then grow that game over years. We provide that second and third layer, helping you reach the broadest possible audience with the greatest interest in your type of game, and then optimize and grow it on a daily basis.
PUBLISHING IS OUR CORE
The development process kicks off with a running start, since our Product Management and Creative Teams have already done a deep-dive analysis of your game. From day one we are integrating your game with our highly scalable platform, including Player Data, Business Intelligence, QA, Player Care, CRM, Community Management, and User Acquisition. Your dedicated Product Management team is working with you to refine the game so it can be as successful as possible.
SCALABLE TECH AND PLATFORM
Scopely has created a custom suite of technologies that provide optimal player experiences. With our back-end technology, features, and engineering consultation, we help teams set up systems so they scale properly.
USER ACQUISITION AND MARKETING
We are leaders in the science and art of performance marketing and brand building. On an ongoing basis, we work with more than 100 marketing channels, constantly customizing each approach for each game, based on our experiences and testing with all of these different channels. We are also leaders in brand strategy, advertising, and loyalty marketing, aiming to build the strongest possible gaming brand. We do this not only in soft launch, but also over the course of the game's life. We don't stop working and optimizing our marketing and creative.
PLAYER AND BUSINESS INTELLIGENCE
We're continuously gathering, analyzing, and impacting the engagement and monetization of each player through the entire life span of a game. Our team of data scientists has built customized Life Time Value calculators and analytics that provide incredibly predictive insight into what a user is going to do and what their value is going to be. And then we respond to that in real time.
PRODUCT MANAGEMENT AND LIVE OPS
Mobile free-to-play games are never finished. They require a dedication to continually improving and innovating on the experience over the course of years. This is our expertise. Our highly experienced product management and business intelligence professionals are dedicated to building a highly engaged player base. They have analytical minds. And they understand game design, systems, and monetization design.