Last month, our co-CEO, Javier Ferreira, participated in a discussion at Variety’s Entertainment & Technology Summit, where he shared his thoughts on the growing games industry, our passionate player communities, and the success of “MONOPOLY GO!”, among other topics! This conversation was moderated by Variety Intelligence Platform’s president and chief media analyst Andrew Wallenstein.
“I would speak of Scopely as a games company, not just a mobile games company,” Ferreira says. While the company focuses on developing games for the handheld screen, it doesn’t limit itself. Through intellectual properties like Monopoly which led to its hit-game Monopoly Go.”
“Passionate communities deliver long term outcomes,” he says. This way, games can become that “forever business” with strong retention over many years. “We are always looking for a hyper passionate and hyper engaged community that is durable and consistent. Because those are the types of communities that allow us to build a play ecosystem that will last for many, many years,” he adds.
Looking forward he says his team’s “first focus is on our portfolio of live games. We think of them not so much as products but as services.” This means making sure the current service is evolving and continues to be fun and new for players.
“Making a game is not particularly complex,” he adds. “But what is difficult is making a game that engages players for years.”
For the full discussion and more insights, you can read the article in its entirety or watch the panel here.