“Stumble Guys” and PMI Kids’ World are joining forces to bring the beloved online multiplayer video game to life with an all-new toy line. Set to debut in 2024, the toys will offer an entirely new way for the game’s thriving and dedicated global community to engage with the “Stumble Guys” universe and interact with the game’s wildly imaginative roster of characters.
PMI Kids’ World creates must-have collectibles for some of the most iconic brands in the world, from top licensors including Hasbro, Paramount, Warner Bros. and many more. PMI Kids’ World will now partner with the “Stumble Guys” team to transform fan-favorite characters (called “Stumblers”) into a colorful and creative toy line that will excite players across the globe.
“Stumble Guys” is a party battle royale game known for its fast-paced, frenetic and highly social experience. The game has built a massive following, staking its claim as one of the top 10 most downloaded apps in the world in 2022, and is enjoyed by tens of millions of players every week. The brand has generated 45B+ engagements across channels like TikTok, YouTube, and Discord, with original content, fan art and much more.
“‘Stumble Guys’ is a vibrant universe that is home to one of the most loyal communities in the world” said Naz Amarchi, Senior Vice President & General Manager, “Stumble Guys” at Scopely. “This partnership with PMI Kids’ World marks a significant milestone that reflects our thoughtful approach to expanding the ‘Stumble Guys’ brand. While we are just at the start of our journey, we believe we have an incredible opportunity to collaborate with partners and create even more ways for our player community to meaningfully engage with ‘Stumble Guys’ outside of the game.”
“Stumble Guys” continues to expand into new markets and platforms. Currently available on mobile and PC, “Stumble Guys” will soon launch on Xbox and PlayStation, and has already introduced a line of collectible trading cards, as well as additional entertainment and consumer product partnerships.